Sustainable marketing is a way of showing customers that you are an ethical company through a mixture of marketing strategies. In recent years, sustainable marketing has become more relevant, as many consumers prefer to shop with a business that cares for the earth and actively contributes to its healing. So, how do you reel in the customers who prefer companies who conserve energy and reuse materials? Whether you’re a fashion brand or a tech company, here are the seven best strategies for sustainable marketing.
1: Build an Online Presence
You need your audience to know that you are sustainable, and this is where building an online presence comes in. After all, most consumers use the internet in some form these days, whether that’s through their smartphones or laptops. To ensure you reach the right people, thread your sustainable practices throughout your entire digital footprint, including your website and social media accounts. That way, more people will find you and learn about your ethical brand. You can do this with the help of digital marketing companies such as Web Presence.
2: Tell Your Story
One of the sacred pieces of marketing advice is to tell stories, as that’s what people connect with. The same applies here – by telling your company’s story from the ground up, including how you managed to stay sustainable throughout the journey, you will pique the interest of consumers looking for ethical brands. You could do this through text, graphics, or videos.
3: Ensure a Sustainable Product
It’s not enough to tell people that you are ethical; you must also prove it. To do this, ensure the product you’re selling is as sustainable as possible. That means using recyclable materials, using as little water in production as possible, and purchasing goods from other ethical suppliers. If you sell food of any sort, try using local produce rather than overseas shipments.
4: Maintain Transparency
A sustainable company is nothing without its transparency, which means you can’t shy away from answering questions about where you buy stock or how you produce what you do. Be open about how ethical you are and how you’re trying to find ways to grow more sustainable over the years.
5: Team Up with Other Sustainable Companies
When you find yourself teaming up with other companies, make sure that their ethics align with your own when it comes to sustainability. Otherwise, their reputation could let yours down.
6: Educate Your Consumers
Teaching others about sustainability instantly makes others view you as an ethical company. To do this, post educational videos about reducing waste on social media, run a blog focused on eco-friendly living, and have a website page dedicated to teaching consumers the best ways to shop sustainably.
7: Practice What You Preach
Sustainable marketing isn’t just about telling people that you are ethical, it’s also about practicing what you preach. On top of producing sustainable products, you should also focus on educating your staff on recycling, water use, and energy consumption. By genuinely being an ethical company in every way possible, you’ll show consumers you are authentic and are worth shopping with.
