Running a business from the comfort of your home has many advantages, such as saving money on an office lease, enjoying a better work-life balance, and skipping the daily commute to work.
Yet, you may face various stigmas or issues that can affect your budding brand’s image, professionalism, and opportunities. Take your company to the next level and read this guide to running a more professional home-based business.
A Dedicated Business Number
If your children are answering your home phone to clients or you’re confusing friends with business associates on a smartphone, it’s time to use a dedicated business number. It will provide your clients, connections, and suppliers with a direct line to your company. Also, it will ensure you answer the phone in a professional, friendly manner each time it rings.
Work in a Hotdesking Office Space
If your home serves as your company’s address, it will indicate to prospective and current customers or clients you run a home-based business. Boost confidence in your products or services by securing a registered business address.
The Brew not only provides a free registered office address to transform your business professionalism, but you can choose a hotdesking plan to grow your empire in a cool, comfortable office environment with reliable internet and free refreshments. Plus, you can connect with other entrepreneurs, freelancers, and industry professionals, which could lead to collaborations, customers, or valuable advice or insights.
Launch a Professional Website
Customers have high expectations when they arrive on a business website. A template design might have helped your business gain initial customers, but it might not be enough to grow your database.
If your website is unattractive, slow, and hard to use, your web visitors might struggle to trust your brand. Increase faith in your company and product quality by hiring a web developer to create a more professional website.
In addition to creating aesthetically pleasing landing pages, a web developer will transform its layout, navigation, speed, and checkout process. As a result, a customer is more likely to place an item into a cart or contact your business.
Step Up Your Marketing
Unless you run a home-based marketing business, you likely lack the know-how to grow your brand from the ground up online. Reading articles may only take you so far when promoting your brand to a target audience. If you’re committed to helping your company reach its potential, you may need to invest in a more professional marketing campaign.
Marketing experts could help your website rank higher in the search engines, connect with its target audience on social media, grow its brand awareness, and run more effective email marketing and PPC campaigns. Well-executed, visually pleasing, and intelligent marketing tactics will increase your company’s professionalism while improving its reach, recognition, and revenue.
Give your home-based business the best possible chance of success by following the above top tips. The more professional your business appears, the more customers it will secure and the more money you’ll generate year after year.
