Koo introduces free lifetime verification amidst Twitter Blue fiasco


This is not an April Fool’s Joke. Twitter has announced that the legacy verified accounts will lose the Blue check mark on April 1. The latest development is that Koo, India’s own microblogging platform has announced free lifetime verification for all qualified personalities.

Koo provides a Yellow Tick against user profiles based on achievements or professional status. The main purpose is to build trust with followers, and reputation protection including avoiding impersonation on the platform. Moreover, you can migrate from Twitter easily and the followers will be immediately available inside the Koo app.

Twitter CEO Elon Musk announced that all users will have to pay for Twitter Blue subscription to retain the Blue badge. However, several media personalities and politicians in the US have expressed reservations. The newspaper outlets based in USA have decided not to pay to retain the Twitter Blue badge.

It’s April 1 here in India and we have to wait and watch as to when Twitter will remove the legacy Blue check mark. Commenting on the development, Mayank Bidawatka, Koo co-founder disclosed that they care about inclusiveness in thought and action. The company provides free lifetime verification for all notable personalities to protect against impersonators.

Koo is a merit-based platform with a transparent methodology to recognize and celebrate eminence without a price tag. The Koo Eminence Tick is a recognized and prestigious symbol that cannot be bought. The company is committed to safeguarding the digital rights of all notable personalities.

The company sources revealed that Koo has been downloaded by over 60 million users from 100+ countries. The company is not planning to charge for verification. Koo has been developed to enable and not extract.

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Checklist for Twitter Blue legacy users

  • If you currently have a Twitter Blue verified badge that you received for free, you should pay either on monthly basis or yearly mode.
  • If you fail to pay then you will lose the Blue tick mark.
  • The cost for Twitter Blue in India is INR 6800 per year.

Koo provides several advanced features such as free edit capability, 500-character post, longer videos, support for 20+ languages, ChatGPT prompt, and scheduling posts including monetization tools for creators. The platform recently launched a reward system where users could earn rewards using Koo points. You can earn points by opening the app on a daily basis. You can apply for Koo verification directly from the mobile app. You can also write to eminence.verification at kooapp.com for additional clarifications.

Anand Narayanaswamy is the editor-in-chief of Netans. He was recognized as a Microsoft Most Valuable Professional (MVP) for 9 years (2002 to 2011) and again as a Microsoft MVP in Surface under Windows and Devices in January 2024. He worked as a Chief Technical Editor with ASPAlliance and was part of ASPInsider program. Anand has published several articles and reviews related to various software and hardware products for various software and technology related websites. He is also active on social media and also participates as an Influencer for various brands. Anand can be reached at admin@netans.com